How newspaper and magazine publishers are reducing waste and increasing sales thanks to Nitro from HyperCube

Nitro from HyperCube is an artificial intelligence-driven service that helps print publishers streamline their distribution model.

 

Nitro is impressive and amazingly powerful, we will now avoid manual routines and have more spare time to focus on our business

Head of Distribution (large press publisher)

Challenge

In a continuously shrinking market, print publishers are looking for solutions that help to improve operational efficiency while driving additional revenue. This means they are particularly concerned with improving their distribution model so that the optimal number of copies are available to buy at every location.

Solution

We have a designed and built a data-driven service for newspaper and magazine sales forecasting. 

Nitro is a cloud-based SaaS (software-as-a-service) solution that features:

  • State-of-the-art machine learning techniques
  • Analysis that combines sales data with outside factors such as weather and digital uptake
  • Streamlined workflow as part of an easy-to-use interface

Benefits

Nitro builds a forecasting model for every press publication and delivers:

  • Savings by reducing the number of unsold copies
  • Incremental revenue through inventory shortage avoidance 
  • Automatic learning and modeling 
  • Calculations in seconds freeing up valuable resource to focus on business critical issues 
  • Continuous research and development to constantly improve forecast accuracy

More use cases

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